I have been bombarded with PR emails for the last 2 days – mostly about restaurants opening or the change of the restaurant brand in some way. My thoughts have been on the majority of these PR emails:
a) I don’t care
b) How is this relevant to my business?
c) Do they not have copywriters to review the stuff before it is sent out.
d) Address it to me and not to the “Editor”.
e) Why are they being sent to my DeCluttr Me email address.
Thankfully due to a friend who owns one of the PR firms, I found out which company provides the lists to PR firms in this city. I quickly googled and contacted them asking them to stop emailing to my DeCluttr Me addresses especially as it was not relevant content.
I got a very quick reply from the MD of the list company. His reply “I have removed Shelo9’s Cheeky Rantings from our listings of Dubai blogs in [Name of List provider]”.
I was very impressed by his very quick reply and that it was from the MD and not some minion, but eh what?? Shelo9’s Cheeky Ranting does not have any link to the DeCluttr Me email addresses (except I own it all *evil laugh*).
Just because of one # phenomenon (#needanaddress), it would seem the list provider thought it was perfectly acceptable to add my non related email address to their list without my permission and also without fully reading my latest blogs which focus on customer service (the irony!)
I know data protection is non existent in this country, but don’t these companies have a moral compass at all?? Or better still common sense?
If I can do anything today it is to provide these handy tips to these list creators and providers:
- First check if you have permission to add the email address to your list (this is very important).
- Check what the writer of the blog specialises in and if they will want to be added to a PR list; and
- What their business is about if you are emailing to their business.
Points 2 and 3 should also apply to the PR firms as well. It is easy to not take ownership of the contacts as you have received the list, but check if these contacts will actually be interested in the product you are promoting.
If you are on Twitter, check out #UAEPR and see the amount of tweet complaints from tweeps like me who get bombarded with non relevant emails. You will also see PR companies using the #UAEPR to jump on the bandwagon with no understand that the hashtag was produced to take the mickey out of these same UAE PR firms.
By the way I am not grumbling about getting PR emails. I am happy to get emails relating to organizing and decluttering, and due to a new side part of DeCluttr Me, etiquette and personal grooming, but anything else is just spam invading my email box. Use your common sense and discern what the reader actually wants to read and what lists they want to be added onto. Don’t just annoy them with PR.
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