As you may have heard there was a fire on New Year’s Eve at the Address Hotel in Downtown Dubai. I had no idea as I was off Twitter until I got a message from my close friend G. She could see it all from her balcony. During the next few minutes she was sending me updates on what she could see whilst I checked Twitter and made sure people I knew were safe.
Whilst watching the scene G asked how she could alert the hotel guests that she had a spare bed if needed. She is not on Twitter or any other social media except sparingly on Facebook (if we are honest), so I suggested that I post her offer on Twitter.
Her offer was posted and within a few seconds @danielmarcevans replied and then posted his offer of his available bed:
I suggested we create a # (we do this nearly every month with other tweeps for silly things). As normal he came up with his corker of a hashtag. The # was #NeedanAddress.
And that is how the #NeedanAddress started and blew up to epic proportions. It helped we had friends like @theregos to spread the word more for us.
The response from tweeps in Dubai and globally was astounding. Within a short while there were offers of rooms, beds, Nutella and hugs from various tweeps. Here are some of the lovely tweets!
It was great to see Dubai show that it has more to it than bling, world records and fancy cars as the global media portray constantly. There is a city of human beings with hearts, beds and kindness.
From updates during the night and on New Year’s Day, the majority of guests and residents were put up at the Atlantis hotel, but other hotels also offered rooms. There seems to have been a few guests who took up the offer of a bed from tweeps.
From a tragic incident, we were able to help a few with a hashtag. It is amazing how powerful the hashtag and social media can be and I am incredibly humbled by what happened last night.
Side note – The Address Hotel Chain have advised guests and residents of The Address Downtown Dubai to contact their hotline number +971 4 423 8870 or email:email@example.com. Also Dubai Media Twitter account has asked the guests to contact 00971566835129 for any assistance.
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