The Over-Commercialisation of Breast Cancer Awareness Month

 

This month is Breast Cancer Awareness Month aka Pink October.

Breast cancer awareness month is great as it has made women and men more aware of how to detect lumps and prevent getting the disease.

I have lost a dear friend and a lot of family to breast cancer and other types of cancer over the years. Cancer is not kind and I am all for awareness, prevention and getting a cure for this menace.

In the UAE breast awareness month only became an event a few years ago and companies embraced it wholeheartedly. You can get pink nail polish, clothes, bags, cup cakes; you name it and you can get it in pink for this month. You are expected to buy this stuff and not question the commercialisation, as it’s for cancer, innit.

But, how many of these companies actually donate proceeds to cancer charities? Yes a lot say they donate, but how much? I have a feeling it’s a nominal amount or for a lot of companies absolutely nothing. Plus the products always seem to be more expensive; thus meaning they are only donating the difference!! No one seems to show how much they donate. It’s all about showing they are part of the month for PR purposes rather than to actually help the cause to bring awareness to this cancer.

It seems to be contrived and fake. And how much can we spend on overpriced pink stuff in a month. It’s adding pink clutter to our homes.

I’d rather donate direct to charities who are working to bring awareness, prevention and find a cure, than buy the contrived pink products. If you are a charity in the UAE/GCC region collecting money for breast cancer awareness month, please let me know.

I would be interested to see which companies are actually positively participating in the month and not using it for PR purposes only. Please let me know by leaving a comment below.

 

 

 

 

© 2016 Shelina Jokhiya | All rights reserved – This post is provided for the convenience of Shelo’s Cheeky Rantings readers. Any reproduction of the content within this feed is strictly prohibited.

 

Yes, I would like that chair…

Lobby bar

 

Today I was at a coffee shop in Downtown Dubai waiting for a friend. Whilst waiting for friend at a table with three sofas around it, one of the employees came and without asking moved one of the chairs at my table to give to the people next to me.

She didn’t ask if I had wanted the chair.

I had to tell her that she should have asked first before moving the chair. I might have wanted that chair.

As normal routine in the service industry, she argued with me – today’s argument was that the chair should have been at the other table not mine. (They already had four chairs around a small round table).

 

My reply was that:

a) She shouldn’t have argued

b) She should have just apologised for being so rude.

c) She showed no manners to a customer (me!).

After I told her that it was inconsiderate behaviour on her part, she tried give back the chair. I didn’t want it.

It’s the principle.

They don’t get it, do they.

When will they start training people in coffee shops and restaurants properly to have manners and common sense.

Can I start a school to start teaching it??

 

Update 9 September 2016 – 1  week after the incident and sending a tweet about this. I finally got a response on Twitter and also an email with a $5 voucher to use at the coffee shop. Only problem is that there was no message in the email about why they were giving me the voucher, and I have no idea if I can use it in Dubai (the currency is AED here). Also had to chase the twitter people during the week for a response. Not great coffee shop.

 

Update 13 September 2016 – received a terse reply from the American HQ regarding the $5 (it was sent in error) and that someone would get back to me from the Dubai office.

 

 

Shelina
© 2016 Shelina Jokhiya | All rights reserved – This post is provided for the convenience of Shelo’s Cheeky Rantings readers. Any reproduction of the content within this feed is strictly prohibited.

 

How #NeedanAddress Started To Help Those In Need

Plumes of smoke rise from the 63-storey Address Downtown Dubai hotel and residential block near the Burj Khalifa in Dubai

As you may have heard there was a fire on New Year’s Eve at the Address Hotel in Downtown Dubai. I had no idea as I was off Twitter until I got a message from my close friend G. She could see it all from her balcony. During the next few minutes she was sending me updates on what she could see whilst I checked Twitter and made sure people I knew were safe.

Whilst watching the scene G asked how she could alert the hotel guests that she had a spare bed if needed. She is not on Twitter or any other social media except sparingly on Facebook (if we are honest), so I suggested that I post her offer on Twitter.

160101 G offer

Her offer was posted and within a few seconds @danielmarcevans replied and then posted his offer of his available bed:

160101 Tweets on needanaddress

I suggested we create a # (we do this nearly every month with other tweeps for silly things). As normal he came up with his corker of a hashtag. The # was #NeedanAddress.
And that is how the #NeedanAddress started and blew up to epic proportions. It helped we had friends like @theregos to spread the word more for us.
The response from tweeps in Dubai and globally was astounding. Within a short while there were offers of rooms, beds, Nutella and hugs from various tweeps. Here are some of the lovely tweets!
It was great to see Dubai show that it has more to it than bling, world records and fancy cars as the global media portray constantly. There is a city of human beings with hearts, beds and kindness.
From updates during the night and on New Year’s Day, the majority of guests and residents were put up at the Atlantis hotel, but other hotels also offered rooms. There seems to have been a few guests who took up the offer of a bed from tweeps.
From a tragic incident, we were able to help a few with a hashtag. It is amazing how powerful the hashtag and social media can be and I am incredibly humbled by what happened last night.
Side note – The Address Hotel Chain have advised guests and residents of The Address Downtown Dubai to contact their hotline number +971 4 423 8870 or email:hotline@theaddress.com. Also Dubai Media Twitter account has asked the guests to contact 00971566835129 for any assistance.
Shelina

 

© 2016 Shelina Jokhiya | All rights reserved – This post is provided for the convenience of Shelo’s Cheeky Rantings readers. Any reproduction of the content within this feed is strictly prohibited.

 

Stop PG15!

151122 Stop PG15

Another day, another cinema ordeal at Reel Cinemas.

This time we were watching the Thriller “Secret in Their Eyes”. It stars Julia Roberts, Nicole Kidman and Chiwetel Ejiofor. Good movie. Would have been better if there wasn’t a 1 year old screaming and laughing the whole time though.

Thanks to my previous blog – The Ordeal of Going to the Cinema – I had the number of the Reel Cinemas manager. After a few of us had glared and tutted at the couple and the noisy kid and ranted on twitter (with no response by Reel Cinema), I finally texted the manager. Nothing happened. The noise continued for the rest of the movie and the mother thought it would be a great idea to use the torch on her iphone to flash in our eyes!

At the end of the movie we saw there were security and attendants waiting to talk to the couple and their kid.

I talked to the staff and advised I had sent the text. I had expected them to come during the movie to escort the noisy couple out. The cinema was full of adults who had paid in full to watch the movie not listen to this kid. The response from one Reel Cinema gentleman was that the movie was PG15. As the baby had come with his parents with their guidance that it was perfectly acceptable for them to be in the cinema.

I was mad listening to this same argument again. The movie is not made for kids or babies. There was violence and adult content. Parental guidance must be given to kids who are 13-14 for a PG15 movie not toddlers!?!?

The Manager who I had dealt with before did have a conversation with me on this a day later. He advised that he told the couple to leave during the movie but they had said no. There are security and they are ruining the movie for over 100 people. Surely they must be escorted out and can’t be given the option!? He has kindly given my friend and I tickets to see another movie which we are thankful for.

Anyway, common sense does not seem to prevail with cinema classification by the looks of it (or dealing with security in the cinema).

So if you want to see an adult movie, this cinema is expecting you to either wait for it to come out to watch at home or accept children and toddlers will ruin the movie for you.

Why can’t they have the movie classification like in the UK which makes sense

U – Universal

PG – Parental Guidance

12A – Cinema release suitable for 12 years and above.

15 –  For 15 and above

18 – For 18 and above

Khallas.

No discrepancy, no chance of children in 12A and above movies and no unhappy customers.

Who do we have to talk to, to get the cinema classification changed?

If you know anyone who can listen and try and change this nonsense please let me know! For now if sharing this post use the #StopPG15. Let’s see if we can start a # change.

 

Update: This was shared on Twitter from @wittertainment. Apt I think!

Wittertainment Rules of Cinema

 

 

Shelina

 

 

 

© 2015 Shelina Jokhiya | All rights reserved – This post is provided for the convenience of Shelo’s Cheeky Rantings readers. Any reproduction of the content within this feed is strictly prohibited.

 

The Ordeal Of Going to the Cinema

Baby 3D Glasses Watching Film On TV, Children Eating Popcorn

I love movies. I love going to the cinema. I love watching art house and blockbuster movies. I love the whole movie watching experience (especially back in the UK).

I just don’t love going to the cinema in the UAE.

In 2005 when I first came here, the problem with going to the cinema was the censoring of movies. The censors would cut the movies so badly that you could see the rips from the scissors on the film. The films would make no sense. The violence would remain but everything else would be cut. Supposedly violence is fine.

Then it progressed to people talking on the phone during the movie – to their families in other countries or mates in the mall waiting for them . Why they couldn’t talk to them outside the cinema screen was always a mystery for me and other cinema goers. And it always has to be loud. On their bloody Nokias!

The recent issue has been with babies and kids. For some reason it is perfectly acceptable for babies and kids under 10 to watch movies which are classified PG13, PG15 and 18+. Yes, that’s right we have had babies screaming at their top of their lungs during an 18+ movie.

I recently complained to one of the cinema chains and have been having daily phone calls with them arguing that these movies are not meant for under 10 year olds or under 17 years old if it is an 18+! . Their argument is that if it has PG on it, and parents take them to the movie, they can watch a PG13 or PG15 movie. It does not matter if there is violence, sexual connotations or rude words in the movie. They are being escorted into the cinema with an adult so they can see the movie.

The cinema chain have told me to complain to the cinema ushers if I have a concern in future during the movie, which means I should disturb the people sitting near me, get up, complain and miss part of the movie. Awesome. So it’s either suffer watching movies

Maybe I am getting old, and admittedly there was no PG12 and PG15 until I was in my teens, but these movies are NOT meant for kids. They are meant for teenagers and adults. Kids should be watching Disney, Pixar and Minon movies.

My bigger concern is allowing babies (under 1) into the cinema. The movies are too loud for us grown adults let alone babies. It cannot be healthy for their ears and no wonder they are screaming if they are hearing the Avengers kill the badies at millions of decibels??? My argument with specific cinema chain was that they should be allowing adults with babies to buy the tickets let alone into the screenings, but I was advised that it was permitted by higher authorities!

I have no idea who the higher authorities are, but if you work for them or do know who they may be, can the issue of allowing kids into the cinema to watch movies not meant for their age be raised?  What is the point of cinema classification if kids of all ages can enter the screening?

Update: As wisely pointed out by some readers, there should be a complete ban on children going to late night/midnight screenings. The children want to sleep and instead are being forced to stay awake and cannot sleep due to the loudness of the movie. Parents should have common sense and be more responsible, but cinemas should put their foot down as well.

Please use #UAECinema to spread the word about this issue in the cinemas here!

Let’s try and make some positive changes to our cinema going experience.

Shelina