This month is Breast Cancer Awareness Month aka Pink October.
Breast cancer awareness month is great as it has made women and men more aware of how to detect lumps and prevent getting the disease.
I have lost a dear friend and a lot of family to breast cancer and other types of cancer over the years. Cancer is not kind and I am all for awareness, prevention and getting a cure for this menace.
In the UAE breast awareness month only became an event a few years ago and companies embraced it wholeheartedly. You can get pink nail polish, clothes, bags, cup cakes; you name it and you can get it in pink for this month. You are expected to buy this stuff and not question the commercialisation, as it’s for cancer, innit.
But, how many of these companies actually donate proceeds to cancer charities? Yes a lot say they donate, but how much? I have a feeling it’s a nominal amount or for a lot of companies absolutely nothing. Plus the products always seem to be more expensive; thus meaning they are only donating the difference!! No one seems to show how much they donate. It’s all about showing they are part of the month for PR purposes rather than to actually help the cause to bring awareness to this cancer.
It seems to be contrived and fake. And how much can we spend on overpriced pink stuff in a month. It’s adding pink clutter to our homes.
I’d rather donate direct to charities who are working to bring awareness, prevention and find a cure, than buy the contrived pink products. If you are a charity in the UAE/GCC region collecting money for breast cancer awareness month, please let me know.
I would be interested to see which companies are actually positively participating in the month and not using it for PR purposes only. Please let me know by leaving a comment below.
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